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Start them young(er): Education overlooks global sustainabil

About a month ago, my blogging partner Joe McKendrick wrote about an IBM CEO survey of about 1,500 leaders that was a gauge of the qualities they beli

…About a month ago, my blogging partner Joe McKendrick wrote about an IBM CEO survey of about 1,500 leaders that was a gauge of the qualities they believed necessary to lead well. There actually is a parallel companion survey that has just been released, Inheriting a Complex World: Future Leaders Envision Sharing the Planet, reflecting the views of more than 3,000 university students in more than 40 countries.
Why should you care about what they think? Because within four years, these Millennials will make up approximately half of the global workforce. They will either be working for you or they will be your boss.
Like the CEOs, the student respondents stressed creativity as the most important emerging competency of future leaders. They also were very clear in their belief that information technology is a critical tool that can help address issues both in business and in our culture. I believe these two sentiments work very much in parallel: By letting technology deal with the analytical side of things,…

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Start them young(er): Education overlooks global sustainabil

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5 Most Common Content Marketing Mistakes

If you are reading this, most likely you provide some sort of content marketing to an audience.The most common ways of delivering content is blogging, video, email marketing, or ebook.The whole purpose of delivering your content is to educate individuals on topics which they are having an issue with.

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If you are reading this, most likely you provide some sort of content marketing to an audience.
The most common ways of delivering content is blogging, video, email marketing, or ebook.

The whole purpose of delivering your content is to educate individuals on topics which they are having an issue with.
After all, some of your content will be used for lead generation or converting a prospect into a consumer.
There is one point I do want to make, individuals are looking for information to solve their problems. If you are able to deliver a solution it builds trust, credibility, and authority.
Since it is important that you deliver quality content within your content marketing strategy. Sometimes I see mistakes that are way too often in content marketing.
Let me share with you, the 5 most common content marketing mistakes
1. Ignoring your audience needs
This has to be the number one mistake a lot of individuals make. Ignoring what your audience is looking for and not providing solutions.
When you are…

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5 Most Common Content Marketing Mistakes

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